洞悉东西文化差异，驱动中欧品牌增长 🇨🇳 🇪🇺
Bridge local cultures, create global impact 🌍
Founded in 2021, DONGXI Strategy unites marketing talents and creative minds from China and Europe. With offices in Shanghai, China and Nantes, France, we help small and medium-sized enterprises navigate cultural complexity and make strategic moves across Sino-European markets. Our mission is to empower brands to transform creative insight into sustainable global growth.
1.Brand Strategy
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Brand positioning
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Brand storytelling
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VI & Product design
2.Marketing Strategy
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Content creation
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Digital marketing
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KOL/influencer collaboration
3.PR Events
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Event planning & execution
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Media relations
4.Visuals Production
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Brand Production
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Livestream & ecommerce
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Event shooting
Our unique
Services
1.Brand Strategy
-
Brand positioning
-
Brand storytelling
-
VI & Product design
2.Marketing Strategy
-
Content creation
-
Digital marketing
-
KOL/influencer collaboration
3.PR Events
-
Event planning & execution
-
Media relations
4.Visuals Production
-
Brand Production
-
Livestream & ecommerce
-
Event shooting
Our unique
Services
beauté & santé
Our expertise in the Beauté & Santé (beauty and health sector) is built on years of practical experience.
Our core team has contributed to marketing projects for global groups such as L’Oréal, Estée Lauder, Danone, and Mars, gaining deep insight into consumer trends and global brand dynamics.
In the post-pandemic era, consumers increasingly value well-being, emotional connection, and quality of life. Brands therefore need more than product promotion—they require integrated marketing and cross-cultural communication.
That is why Dongxi Strategy was founded: to support human-centered brands in building meaningful, global-ready strategies.
Showcases
Our best
Our honest
Testimonials
We sincerely appreciate Dongxi Strategy for their outstanding professionalism and consistent delivery beyond expectations. From premium video production and refined editing to creative packaging design and strategic social media management, every project was executed with remarkable efficiency and attention to detail.
A special thanks to Mindy, whose dedication, strategic insight, and proactive communication greatly contributed to the success of each collaboration.
We look forward to continuing our partnership with Dongxi Strategy and achieving even greater milestones together.
--from Mumu, Global Marketing Director, allso beauty
Our honest
Feedbacks
We have been truly impressed by Mindy’s professionalism and confidence since our first event collaboration at iSRS2022.
Our partners attending the event described her performance as “highly professional and knowledgeable,” “very brave (as a woman entrepreneur),” and even “very good-looking!” 😊
The collaboration at iSRS2022 not only enhanced our company’s visibility but also generated valuable sales leads — an outstanding achievement under the challenging circumstances of COVID-19.
We feel fortunate to have had Mindy representing our company in Europe, and we sincerely look forward to working with her and her team again in the future.
--from Alice Ai, Chief Scientist, United Well
Our honest
Feedbacks
We are beyond impressed with the Dongxi Strategy team. Their professionalism and efficiency make collaboration seamless. What truly sets them apart is their sincere partnership and the proactive sharing of their expert perspectives, which provides us with invaluable, beyond-the-expected value.
--from Fiona Che, Senior Communications Manager, GenScript
Charles Hua - Production Director
Graduated in Documentary Filmmaking from the University of London, Charles masters cinematic storytelling and visual composition.
With nearly 10 years of experience in commercial photography and video production, he brings brand stories to life through light, lens, and emotion.
He has led global productions for OPPO, Xiaomi, Moutai, and BYD, crafting each project with a distinctive visual language and authentic narrative tone.
Chris Chen - Visual Designer & Illustrator
Chris brings our creative ideas to life through storyboarding, hand-drawn illustration, and graphic design. Known for his bold imagination, he adds a distinctive creative spark to every project.
Beyond design, Chris is also a professional freelance tattoo artist in his spare time, believing that great art transcends time — and true classics never fade.
Daisy Feng - Brand Strategy Director
Daisy specializes in integrated marketing communications (IMC) and social media strategy across the beauty, luxury fashion, mother & baby, and pet care industries.
She has worked with leading global groups including Estée Lauder, L’Oréal, Shiseido, Mars, Wyeth, and Danone, bringing brands closer to consumers through insight-driven creativity.
Passionate about decoding emerging consumer trends and new audience behaviors, Daisy builds powerful influencers and social ecosystems that merge brand awareness with performance — continuously empowering brands to innovate in the age of AI.
Olivia Zhang - Project Director
With 10+ years of experience in the outdoor and experiential marketing industry, Olivia has led end-to-end project execution for global clients including Tencent, L’Oréal, and Adidas.
She excels at turning creative ideas into seamless reality — managing everything from strategy and production to on-site delivery.
Known for her precision, adaptability, and can-do spirit, Olivia ensures every project lands with impact, on time, and beyond expectations.
Mindy Chen - Founder & Managing Director
Mindy is passionate about blending brand creativity with business growth.
With 10+ years of professional marketing & PR experience across China and Europe, Mindy bridges strategy and creativity with a detail-driven and cross-cultural mindset.
For years, she has been dedicated to fostering business exchange between Chinese and European enterprises. On the 60th anniversary of China–France diplomatic relations, she was selected by The Paper and L’Oréal for the #Woman耀中法 Top 60 Women of Influence list. She is also a published author in Commercial Research, one of China’s leading academic journals, and has been recognized for her deep insight into the intersection of Chinese and global business cultures.
Stan - CEO (Chief Emotions Officer )
Meet Stan, our Chief Emotions Officer.
As a proud West Highland White Terrier, Stan brings his signature mix of optimism, courage, and unstoppable persistence to the team as DONGXI spirit.
He’s been with us since day one, joining every conference call and brainstorming session across all client projects. We like to think of him as Employee No. 1 — the one who reminds us that the best work and creativity happens when you stay brave, curious, and have fun along the way.
Our talented
Team members
Stan
CEO (Chief Emotions Officer )
Mindy Chen
Founder & Managing Director
Olivia Zhang
Project Director
Daisy Feng
Brand Strategy Director
Charles Hua
Production Director
Chris Chen
Visual Designer & Illustrator
Our talented
Team
Let's Talk 👋
France Office
33 Rue de Strasbourg 44000, Nantes
China Office
Zhongshan SOHO Tower A, No. 1055 Zhongshan West Road, Changning District, Shanghai